get our 10th year anniversary promo!
Craft Good Business Is Turning 10 and You Get the Gift
This isn’t just a discount. It’s your opportunity to trade $10 for $500 worth of clarity, strategy, and momentum.
You’ll finally know what’s working, what’s not, and exactly what to do next — without the overwhelm.
WHAT YOU GET FOR JUST $10:
A Personalized Mini Marketing Audit
A no-fluff PDF report that reviews:
Your Google Business Profile
SEO + search rankings
Website speed + usability
Review health + online reputation
Directory listings consistency
And more…
A 1:1 Strategy Call (30 Minutes)
You and Ruby live on Zoom breaking down your audit in plain English and building a personalized plan forward.
WHO THIS IS FOR:
get our 10th year anniversary promo!
Overwhelmed by disconnected tools
Spending on marketing but unsure what’s working
Wasting hours on things that should be automated
Scaling but don’t have a clear strategy or support
Ready for clarity that saves time, money, and energy
LIMITED-TIME: JULY 1–7 ONLY
After that, the price goes back up and this one-time celebration offer disappears.
WHAT ELSE CAN $10 BUY YOU?
➧ A latte.
➧ A muffin.
➧ A candle you’ll forget to light.
➧ Or a mini marketing audit + 30-minute strategy call
that could actually change your business.
“This audit isn’t here to shame your marketing. It’s here to give you clarity without the chaos.
You’ll walk away with insight, direction, and a plan that fits your business.”
CEO & Founder of
Craft Good Business
My name is Ruby Benoit, and I am a recovering perfectionist and the CEO and Founder of Craft Good Business.
For over 20 years, I lived and breathed marketing, branding, and events in the corporate world, leading initiatives across tourism, hospitality, social impact, and executive leadership, most recently as a VP of Marketing.
In 2015, the marketing department was restructured, and my VP role was phased out. I faced a choice: stay in corporate or start the agency I always wanted. I'd seen many talented businesses struggling because they were too focused on daily operations and lacked the time or team to grow. I knew I could help fix that.
So, I took the leap and built Craft Good Business, a boutique marketing agency built on clarity, strategy, and a profound love for dogs (yes, really).
Doing it alone? I’ve been there. The pressure. The chaos. The “how do I grow and keep my sanity?” spiral. That lived experience gave me more than empathy. It gave me fire.
I built my agency, Craft Good Business, to be the marketing partner I wish I had: strategic, no- fluff, clear, human, and fiercely committed to helping you grow and get results that matter without the guesswork.
Our unique selling points include a focus on clarity, a human centered approach, and a commitment to delivering results that matter to you and your business.
This is marketing leadership done for you so you can get back to running your business and doing what you love.
My Why (and What Makes Me a Little Weird)
I don’t believe in cookie-cutter anything. Especially not with marketing.
Your messaging should move people. And sometimes, a tail-wagging welcome is more potent than a polished pitch. (Did you catch the pun? Good.)
I love dogs. They keep me grounded, loyal, playful, curious, and wildly present. That’s the same energy I bring into every client relationship. It’s why dogs are part of our DNA here.
Whether I’m building a brand strategy or mapping out a marketing funnel, I approach the work with heart and a little grit. I call it marketing with bite, a strategy that’s both sharp and full of heart.
Craft Good Business is built for people who want to grow without selling their souls or spending
their days buried in tech they don’t understand and never signed up for.
The energy I bring to every client relationship is all in, tail-wagging, ready to go.
I’ve collaborated with clients across the United States and internationally, including those from
Europe, Asia, Africa, and the Middle East. These diverse experiences have deepened my
understanding of how to connect with different audiences and sharpened my strategic lens.
Whether I’m working with a locally focused brand or a global enterprise, I bring a nuanced
perspective that helps craft messaging and strategies that resonate across markets and
cultures.
TESTIMONIALS
"Ruby is a dynamic
marketing expert."
“Ruby is extremely skilled at execution of marketing stategies to most efficiently reach organizational goals.“
— Vicki Higgins, CEO of Higgins Consulting Inc.
"I highly recommend Ruby."
“Ruby offers more than an impressive wheelhouse; she seemlessley assumes a role as a team member and brand ambassador.”
— Warren Chaumont, Director Marketing Regional Centers at
Irvine Company Retail Properties
"I would highly recommend Ruby!"
“She’s very strategic-minded, organized and a total joy to work with! She’s amazing!”
— David Palmer, President of American Marketing Association,
San Diego
craft good business
